In terms of short plays as a new

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Meituans stock price has fallen by % compared with the high point at the beginning of the year It also shows that Meituan has not given enough confidence to the secondary market in terms of new business expansion In order to retain the confidence of capital Meituan also had to start telling new stories Secondly there is considerable room for growth in the panentertainment field Novels short plays and games are all businesses with great growth potential in the panentertainment track In fact not only Meituan but also old players in the Internet field such as Tencent Alibaba Byte and Kuaishou are continuing to invest in the panentertainment field From the perspective of market size the number of online literature users will reach million


in  and the online literature market will reach billion yuan indicating Brazil WhatsApp Number Data huge development potential Online literature has become an important battlefield for Internet platform competition and no one is willing to miss this profitable business At present Alibaba has launched Shuqi Novel Baidu has launched Baidu Novel NetEase has launched NetEase Snail Reading and other platforms Kuaishou has launched Kuaishou Novel APP Zhihu has also launched Salt Story and Douyin has launched Douyin Story and My Reading function to develop the online literature market According to the authors understanding the content of Meituans novel bookstore actually comes from Dejian Novel (Dejian Novel is a free novel reading software launched by Zhangyue in )





Meituan only needs to open the relevant interfaces to make profits As long as users spend money on novels Meituan can earn a share from it In fact this is a means of monetizing traffic As a distributor the Meituan platform makes money by converting the traffic on its own platform into transactions This is very consistent with Meituans desire to monetize traffic  field that has emerged in the past two years short plays have ushered in a golden period of development Take Douyin as an example In the field of short dramas Douyin has successively launched support measures such as the .