I would like to call the Persona framework upgraded

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In addition, if we go one step further and analyze the search age of all the keywords searched back and forth by people who searched for purchasing paintings on Cluster Finder, we see that people in their 50s or older made searches related to purchasing paintings for interior design, as shown in the figure below. You can. In this way, by using tools such as Listening Mind, it becomes easier to use JTBD and Persona in an integrated manner. One listening mind provides information by first identifying the problems customers are concerned about and then identifying their demographic characteristics. Through this, we are able to not only identify customer problems and challenges, but also gain a deeper understanding of the context that actual consumers are experiencing. Insights into consumer challenges and contexts can greatly aid product development and marketing strategies. conclusion: JTBD and persona each have their own unique strengths. Personas are an important tool for specifically understanding your customers’ characteristics and behaviors.


JTBD, on the other hand, focuses on deeply understanding the actual purpose for which customers use a product Cambodia Phone Number Data or service. By introducing “New Persona,” which integrates these two approaches, into work, companies will be able to more accurately understand and reflect customers’ actual needs and behaviors. So,  with JTBD a new name, “New Persona.” An integrated customer understanding frame such as “New Persona” can be said to be indispensable in establishing and executing customer-centered business strategies in the future. “New Persona,” which integrates JTBD and Persona, will be an essential choice for companies to quickly understand customers, develop products that customers want before competitors, and continue to improve customer satisfaction. SEO strategy must start from user acquisition and continue to the final goal of conversion. We looked at things to consider when planning an SEO strategy to not only increase traffic but also lead to conversion. Organic traffic increased, but conversions did not.




While conducting search engine optimization (SEO) over several months, you must build a strategy considering the ultimate goal, conversion. Depending on what goals you set before starting a project, this can change the order of tasks or affect priority setting. Ultimately, you need to come up with a strategy that not only increases search rankings or organic traffic, but also provides users with information tailored to their search intent so that they can reach their final goal of conversion. Set success metrics for your SEO strategy The data used as the purpose and success indicator of search engine optimization is clear. Keyword search ranking organic traffic Time spent on page click through rate bounce rate Returning and direct visitors domain authority If SEO is optimized according to the intent of potential customers, this data will naturally increase.