what makes them great

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Download the ebook What is marketing automation NOT? There are many myths circulating about marketing automation and it's time to debunk some of them. First of all, these are not tools for sending spam, nor replacements for the marketing team, on the contrary, software strengthens the department more, making it much more efficient. There is no platform that can design a campaign for you, but marketing automation technology will allow you to execute them at scale in a sustainable way. Secondly, it's not JUST about automating email sending.

Marketing automation includes all digital channels, from social media to emails, which however are a small part of what wedding photo editing service the platform can do. But perhaps the biggest prejudice regarding marketing automation is that it only supports the marketing department: if it is true that the actual use of the software will be their exclusive, it is not equally true that they will be the only ones to enjoy the benefits. Even salespeople will have a much easier life, with the possibility of identifying the prospects' path, preparing them for the purchase and making the transition of leads from marketing to sales more fluid.



Why should a company adopt a marketing automation platform? A marketing automation platform can make campaigns much more targeted and provide salespeople with more qualified leads, contributing to increasing ROI. What makes the difference today, in the era of digital marketing, is not the creativity of the marketing team alone, but the availability of tools that offer visibility and control over the entire sales process and allow you to quickly identify the most suitable leads. ready to purchase. All skills that, in the current context, are becoming indispensable.