Therefore, readers should choose
Granularities and dimensions. appropriate data collection and analysis methods based on their actual business situations. This means that when applying the growth model, it is important to understand and choose the data analysis strategy that best suits your business characteristics and growth stage, so as to more accurately capture the insights behind the data and drive business growth. Case: C-side express delivery of a service product. Step One: Define North Star Metrics For express delivery service products, the North Star indicator can be "monthly active usersor "monthly package delivery volume.This indicator can directly reflect the frequency of service use and user activity. Step : Draw the user’s core conversion path The user core conversion path can be divided into the following steps: User aware Hong Kong Phone Number of the need: The user recognizes the need to send the item. Search for express delivery services: Users learn about express delivery service products through online searches, app stores, or recommendations. Select a service: Users compare the prices, speeds, reviews, etc. of different express delivery services and choose the appropriate service. Use the service: User registration/login, fill in the
https://lh7-us.googleusercontent.com/BuYyHVybDkh38QBplW38l4ikvbFJyZBiGQbjrD5zTIvKZTnC9sHxLkBzUhkSwHj_e1Aub3s_xmNSlUkly5Y44vm3AXwiuXxDNYkdQ0gbBihfGL4vwQmKnDKVF0eO4YQSPwLYQ0HwZxHn3u_L
shipping information, pay the fee, and use the service to send the shipment. Service experience: Users wait for courier pickup and track the courier status until the recipient receives the package. Feedback and reviews: Users give reviews based on their experiences, which may be in-app reviews or sharing experiences on social media. Step Three: Assemble the Growth Model For each step of the user's core conversion path, we define corresponding segmentation indicators: Market reach: The reach of advertising and promotional campaigns that reach potential users. Service search conversion rate: the proportion of users who searched for express service products and clicked to learn
頁:
[1]